My Story: A Perspective and a Purpose 

After three decades as a corporate executive in high-stakes corporate environments, I’ve seen first-hand what separates thriving leaders from those who struggle to make an impact.

As leaders, we are often expected to navigate through uncertainty, manage diverse teams across geographical expanse, and drive growth, innovation and change while maintaining operational excellence.

The constant balancing act of achieving organisational goals, fostering a positive high performing culture, and ensuring personal growth can leave even the most seasoned leaders feeling stretched thin and searching for support.

I’ve lived through corporate minefields, navigated executive politics, and battled the pressures of high-performance environments—learning invaluable lessons and coming away with the wisdom that has enabled me to build my philosophies, techniques and tools on coaching for high calibre leadership and marketing strategic thinking.

That’s why I built Jai Sanderson The Practice: I’m passionate about coaching and mentoring leaders and marketers to rise above the noise, lead with confidence, and unlock their full potential in an ever-evolving corporate world.

This is the pathway to enable accelerated outcomes and outstanding success for your organisation, your teams, those you create impact for, and most importantly … for yourself.

This is what I work with my clients on today.

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My Methodology

I focus on driving awareness, clarity, learning and enhanced performance, blending personal empowerment with practical application using a combination of methodologies using the core principles of Neurolinguistic Programming (NLP), Cognitive Behavioural Techniques (CBT), as well as Human-Centred Design (HCD). With this I create holistic and tailored coaching experiences that fosters deep personal transformation and sustainable behavioural change.

My practices and coaching philosophies are underpinned with The Re-Ignition Blueprint™

Work With Me and Tap Into:

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Expertise

Professional development expertise in leadership, mindset, strategic collaboration, personal brand, and marketing culture transformation.    

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Research

Deep understanding of cutting-edge issues in the corporate environment, supported by thorough research and insightful analysis.

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Connections

Networking and connection introductions, along with ideation support.

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Experience

30 years in the trenches of corporate marketing, from entry-level to top of my game.

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The Re-Ignition Blueprint™

Application of bespoke strategies and toolkits on the transformational journey to become the New Age Leader.

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